The world of marketing has been bombarded with the use of SMS as a tool for promotion in recent years. This strategy is slowly and steadily replacing email marketing as the option of marketers, as it is considered as far more customer-centric and efficient. Sending the messages in bulk is commonplace in the contemporary era but not all of those messages are delivered to the prospective customers. After sending these bulk messages you will be eager to know how many of them were delivered and how many bounced. With the help of real-time SMS reporting, you will be able to know the success & failure rate of the delivery of these messages. There are other features also which are attached to real-time SMS reporting. It is very important from a marketing point of view to know about the success of the delivery of messages to improve your system to attract more customers. If you are sending millions of promotional SMS and even if 10 % of them are not getting delivered then you are losing thousands of customers. Some of the features of real-time SMS reporting are:
Examination of this real-time information is important for structuring upcoming campaigns and make them more effective. Various platforms offer real-time information with many features related to the delivery of messages. You can choose any one of them whichever you find more compatible with your setup. This information can help you in competing with your rivals and getting an edge over them.